ASOA Practice Management Program

August 11–12, 2017

JW Marriott Austin
110 E. 2nd Street
Austin, Texas 78701

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Preliminary Agenda

(As of 6/13/17. Subject to change)

Friday, August 11
8 a.m. – Noon Workshop: MACRA – What is It and What Does It Mean to my Practice? Nancey McCann
ASCRS Director of Government Relations
Fairfax, VA
Noon – 1:30 p.m. Lunch and Program - ASOAnalytics – What, Why, How?  
1:30 – 5:30 p.m. Workshop: Effective Clinic Flow Adrienne Lloyd, MHA, FACHE, Chief Administrative Officer

Heidi Campbell, HCA, Director, Clinical Operations
Duke Eye Center
Durham, NC
5:30 – 6:30 p.m. Welcome Reception in the Exhibit Hall  


Saturday, August 12
7 – 8 a.m. Registration & Continental Breakfast in Exhibit Hall  
8 – 9:30 a.m. 2017 Legislative & Regulatory Update Nancey McCann
ASCRS Director of Government Relations
Fairfax, VA
9:30 – 10:30 a.m. 2017 Coding & Billing Update E. Ann Rose, President
Ann Rose & Associates - a division of BSM Consulting
Duncanville, TX
10:30 – 11 a.m. Break and Networking with Exhibitors  
11 a.m. – Noon Business Models for New Technologies Karen S. Bachman, COE, COMT, CCRC
Salt Lake City, UT

Patti Barkey, COE
CEO, Bowden Eye & Associates
Jacksonville, FL

Karen J. Spencer
CEO, Virginia Eye Consultants
Norfolk, VA
Noon – 1:30 p.m. Lunch and Program:
Effectively Communicating—Techniques to Enhance the Quality of Care
Kemp Shafer, Key Account Manager
Gregg Kallish, Key Account Manager
Alcon Customer Management
1:30 – 2:30 p.m. What’s Happening in the Insurance World? Daniel D. Chambers, MBA, COE
Executive Director,
Key Whitman Eye Center
Dallas, TX

Austin Bird
Director of Managed Care, Berkeley Eye Center
Kingwood, TX

Albert Castillo
CEO, San Antonio Eye Center
San Antonio, TX
2:30 – 3 p.m. Break and Networking with Exhibitors  
3 – 4 p.m. Are All Audits Created Equal? Let’s Audit the Audits William T. Koch, COA, COE, CPC
Administrative Director, Texas Retina Associates
Dallas, TX

E. Ann Rose
President, Ann Rose & Associates - a division of BSM Consulting
Duncanville, TX

Paul M. Larson, MBA, MMSc, COMT, COE, CPC, CPMA
Senior Consultant, Corcoran Consulting Group
San Bernardino, CA
4 – 5 p.m. Handling OD Referral Networks Ayda Said
Director of Provider Relations, Katzen Eye Group
Lutherville, MD
5 p.m. Program Adjourns  

Course Descriptions

Workshop: MACRA – What Is It and What Does It Mean to My Practice?
Join ASCRS•ASOA Director of Government Relations, Nancey McCann, in a comprehensive look at the Medicare Access and CHIP Reauthorization Act of 2015. Learn what you need to know to meet the challenges and requirements of the biggest change in Medicare physician payment in over 20 years. The workshop will include presentations covering Quality, Advancing Care Information, Improvement Activities, Resource Use, and Advanced Alternative Payment Models (APMs).

Workshop: Effective Clinic Flow
The course will provide a thorough review of the process improvement methodology utilized to successfully reduce system waste, increase volume and enhance patient and provider experience across seven different clinic locations, ranging in size from one-to-twelve providers per day. It will also provide hands-on training of how to identify areas for targeted process improvement, build an improved team-based culture through process improvement design, including simulations of real clinic flows and demonstrations of specific Lean Sigma tools and how to utilize them in redesigning your practice. We will also review the important role technician training, accountability and educational advancement has in optimizing practice performance. We will also discuss how to translate improvements to additional locations for larger group practices and how to implement lessons learned in designing new or renovated space.

2017 Coding & Billing Update
This course will discuss updates to the 2017 Medicare Physician Fee Schedule and ASC Fee Schedule, as well as CPT and HCPCS code changes. It will also include issues affecting ophthalmology as outlined in the 2017 Office of Inspector General (OIG) Work Plan.

Business Models for New Technologies
This session will provide discussion between experienced administrators on developing a business model as a long-range planning system when integrating new technology into your practice – how to identify the customers for your new technology, engaging the patients who may benefit from the technology, how to obtain patient satisfaction and still add to the practice’s productivity. Identifying your business strategy and the steps to get you there. Are you prepared for concierge medicine?

Lunch and Program: Effectively Communicating — Techniques to Enhance the Quality of Care
This program will cover why effective patient communication is more important than ever in today’s health care landscape and how to use simple communication techniques to help improve patient comprehension, engagement and overall satisfaction.

What’s Happening in the Insurance World?
Given the turmoil in health care, what new trends and moves are the private payers and Medicare Advantage Plans considering when working with ophthalmic providers? A panel of experienced managers will discuss their observations and predictions on the private sector of payers. Topics will touch on revenue cycle management processes, bundled payments, capitation, provider networks, and private equity implications.

Are All Audits Created Equal? Let’s Audit the Audits
The course will discuss the various payer audits or “reviews” we encounter.  All audits are not created equal. We will audit the audits from HEDIS, RADV, CERT, RAC, SMRC, UPIC, ZPIC, etc. We will explore the differences and the impact each have on the practice and the resources needed to contend with this evolving landscape.